Parasocial Panic and the Man Teaching Me SEO.
Parasocial Panic and the Man Teaching Me SEO. There’s a word I learned recently: Parasocial. Apparently, it describes the kind of one-sided relationship people develop with creators, influencers, YouTubers, podcasters and online personalities they spend a lot of time watching. Which immediately made me stop and stare into the distance for a moment because… wait…
